Startups
I’ve worked with dozens of companies in a variety of industries to help them get started. This includes everything from a logo design, helping determine visual identity, website layouts and pamphlets, grand opening graphics, billboards and more.
The Problem
Creating a brand that captures the spirit and mission of the company is always a welcome challenge! One needs to consider what stands out and gives them an edge on their competition.
The Solution
I will interview the client to get an idea for what describes their company. Are they playful or serious? Cutting-edge or classic? What is their target market? Second, I will review any competition they have in their field. What does the competition do well? What would give the new company an advantage? Third, I will brainstorm. I draw up several color themes and sketch pages of logo ideas. I run these ideas through a variety of people in the target market to get feedback before focusing on developing the best ideas for my clients.
